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Key, Baines House,

4 Midgery Court, Fulwood,

Preston, PR2 9ZH

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Key wins Best Broker for Equity Release at Mortgage Strategy Awards

19 February 2016

Key Retirement has been voted Best Broker for Equity Release at the Mortgage Strategy Awards for a ninth year.

Building on the company’s success in 2015, when it reached the milestone of 50 awards, Key’s latest accolade underlines its ongoing commitment to service, and its determination to put customers at the heart of the business.

Collecting the award at a dedicated ceremony in London, Will Hale, business development director for KR Group, said: “We’re especially proud of this award, as the nominations are made by our peers.

“At Key our focus remains on ensuring we deliver the best possible service for our customers and all of our business partners. Winning Best Broker for Equity Release firmly establishes us as the best in our field and is testament to our hard work and commitment.”

Preston-based KR Group, which was founded in 1998 as an equity release specialist, has grown to be the UK’s number one equity release adviser through Key and a leading innovative equity release lender through more 2 life.

KR Group is backed by leading private equity investor Phoenix Equity Partners which bought a majority stake in the company for £35 million. Expansion has included strengthening its proposition for intermediaries in the specialist lending market, with the acquisition of leading packager V Loans, and taking up a majority shareholding in fixed term annuity provider Primetime Retirement.

As well as equity release, Key Retirement offers a Retirement Options service, Wills and Lasting Powers of Attorney.