Market Monitor

Full Year 2021

18 January 2022

• More than £12 million released a day in 2021 despite ongoing pandemic
• Equity release plan sales increased by 4% but value of equity released rose by 28%
• Customers withdraw an average £104,792 with the focus on repaying debts and helping family, Key’s 2021 Equity Release Market Monitor shows

Quarter 3 2021

11 November 2021

• Average customer benefited from nearly £101,593 third quarter
• Debt management, remortgaging existing plan and gifting drive market
• Key’s 2021 Q3 Equity Release Market Monitor shows

H1 2021

16 July 2021

• Older Homeowners receive £1.94 billion Property Wealth Boost
• Equity release plan sales rise 3% as total value increases 32%
• More than half of customers use their homes to clear big ticket items like mortgages and other debts

Quarter 1 2021

25 May 2021

• Average equity release customer took out £103,710 in the first three months of 2021
• Plan sales drop 9.5% but total value released increases 12.8%
• Nearly three-quarters of the property wealth released is used for gifting and clearing debt

21 January 2021

• Strong Q4 highlights the continuing strength of the equity release market
• Plan sales drop by 12.5% but total value released slips just 4.4%,
• Increasing financial resilience and gifting the focus in 2020

Quarter 3 2020

17 November 2020

• Equity release plan sales drop 9% in Q3, but value released holds steady at £884 million
• Debt repayment and gifting account for three-quarters of wealth release

Half Year 2020

14 July 2020

• Pandemic hits Q2 volumes as customers numbers fall by 27%
• Customers focused on repaying debt rather than holidays or home improvements
• Low interest rates enable one in eight customers to switch plans

Quarter 1 2020

22 May 2020

• Average Amount Released Drops but More People Access their Housing Equity
• Debt repayment and Gifting Most Common Uses According to New Value Analysis
• Average residential mortgage repaid using equity release is over £51,000

Full Year 2019 Market Monitor

17 January 2020

• Q4 saw the highest amount of equity released in 2019 but year-on-year plan sales and value released dropped 
• West Midlands, Northern Ireland, Wales and the North West continued to expand,

Quarter 3 2019

15 November 2019

⦁    Volume of drawdown increases 12% year on year as market hits £887 million
⦁    Wales, Yorkshire & The Humber, West Midlands and London all report growth, Key’s Q3 2019 Equity Release Market Monitor shows