Market Monitor

21 January 2021

• Strong Q4 highlights the continuing strength of the equity release market
• Plan sales drop by 12.5% but total value released slips just 4.4%,
• Increasing financial resilience and gifting the focus in 2020

Quarter 3 2020

17 November 2020

Half Year 2020

14 July 2020

• Pandemic hits Q2 volumes as customers numbers fall by 27%
• Customers focused on repaying debt rather than holidays or home improvements
• Low interest rates enable one in eight customers to switch plans

Quarter 1 2020

22 May 2020

• Average Amount Released Drops but More People Access their Housing Equity
• Debt repayment and Gifting Most Common Uses According to New Value Analysis
• Average residential mortgage repaid using equity release is over £51,000

Full Year 2019 Market Monitor

17 January 2020

• Q4 saw the highest amount of equity released in 2019 but year-on-year plan sales and value released dropped 
• West Midlands, Northern Ireland, Wales and the North West continued to expand,

Quarter 3 2019

15 November 2019

⦁    Volume of drawdown increases 12% year on year as market hits £887 million
⦁    Wales, Yorkshire & The Humber, West Midlands and London all report growth, Key’s Q3 2019 Equity Release Market Monitor shows
 

Half Year 2019

19 July 2019

Quarter 1 2019

23 May 2019

• One in three paid off credit cards and loans and 28% cleared outstanding mortgages
• Total lending hits £1.18 billion including potential further drawdown borrowing

Full Year 2018 Market Monitor

16 January 2019

• More than one in four retired homeowners are giving money to family and friends 
• Plan sales rise by 21% and value released by 19%, Key’s 2018 Equity Release Market Monitor shows

Quarter 3 2018

07 November 2018

• Gifting and improving retirement standard of living drives equity release expansion
• Plan sales rise by 16% and value released by 25%, Key’s Q3 2018 Equity Release Market Monitor shows