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Market Monitor

Industry-leading equity release data analysis from Key

21 January 2021

  • Strong Q4 highlights the continuing strength of the equity release market
  • Plan sales drop by 12.5% but total value released slips just 4.4%,
  • Increasing financial resilience and gifting the focus in 2020

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Quarter 3 2020

17 November 2020

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Half Year 2020

14 July 2020

  • Pandemic hits Q2 volumes as customers numbers fall by 27%
  • Customers focused on repaying debt rather than holidays or home improvements
  • Low interest rates enable one in eight customers to switch plans

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Quarter 1 2020

22 May 2020

  • Average Amount Released Drops but More People Access their Housing Equity
  • Debt repayment and Gifting Most Common Uses According to New Value Analysis
  • Average residential mortgage repaid using equity release is over £51,000

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Full Year 2019 Market Monitor

17 January 2020

  • Q4 saw the highest amount of equity released in 2019 but year-on-year plan sales and value released dropped 
  • West Midlands, Northern Ireland, Wales and the North West continued to expand,

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Quarter 3 2019

15 November 2019

⦁    Volume of drawdown increases 12% year on year as market hits £887 million
⦁    Wales, Yorkshire & The Humber, West Midlands and London all report growth, Key’s Q3 2019 Equity Release Market Monitor shows
 

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Half Year 2019

19 July 2019

  • Volume and value of equity released records relatively modest growth in H1 2019
  • Average loan drops nearly £2,000 to £76,064
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Quarter 1 2019

23 May 2019

  • One in three paid off credit cards and loans and 28% cleared outstanding mortgages
  • Total lending hits £1.18 billion including potential further drawdown borrowing

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Full Year 2018 Market Monitor

16 January 2019

  • More than one in four retired homeowners are giving money to family and friends 
  • Plan sales rise by 21% and value released by 19%, Key’s 2018 Equity Release Market Monitor shows

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Quarter 3 2018

07 November 2018

• Gifting and improving retirement standard of living drives equity release expansion
• Plan sales rise by 16% and value released by 25%, Key’s Q3 2018 Equity Release Market Monitor shows

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Page last updated: Monday 10 February 2020