Opening Hours

Open at 9:00am today

Opening Hours

  • Monday - Thursday

    9:00am - 8:00pm

  • Friday

    9:00am - 5:30pm

  • Saturday

    9:00am - 5:00pm

  • Sunday

    Closed All Day

Our Address

Key, Baines House,

4 Midgery Court, Fulwood,

Preston, PR2 9ZH


0800 531 6027

Good, honest, whole of market advice

Over the past 20 years, we’ve helped thousands of people to enjoy a better retirement through equity release, and during that time we’ve got to know our customers very well.

If you’re already familiar with Key, you’ll know we’re passionate about finding financial solutions for over 55s, by giving them good, honest, whole of market advice. We pride ourselves on being friendly and approachable, so that our customers feel comfortable telling us exactly why they’re looking to release equity. That way we can use our expertise to find a product that’s tailored to meet their needs.

Over the past 20 years, we’ve helped thousands of people to enjoy a better retirement through equity release, and during that time we’ve got to know our customers very well.


69, Retired

The best thing about all of this is I can have the holidays I want, the grandkids are over the moon, their pockets are never empty now. It’s just nice to wake up in the morning and not worry about anything.

Read more

Michael and Carol

64 & 63, approaching retirement

All the worries and the stresses have gone now, we can just look forward to having a nice relaxing retirement…We’re planning to go away on a couple of cruises.

Read more

Inspirational stories

It’s extremely rewarding to know we make a difference, and that customers are so willing to share their stories - and some of them are truly inspirational. From the 74-year-old sky-diver to the 84-year-old globe-trotting ballroom dancer, our customers are proof that age is nothing but a number.

There are all kinds of reasons our customers opt for equity release such as going on an adventure, for home improvements, to pay off debt or gift loved ones. Whatever the motivation, we are champions of helping people make their retirement dreams a reality, whether that’s a clean balance sheet or a once-in-a-lifetime trip around the world.
Arrange advice today

Arrange advice today

Speak to one of our expert advisers over the phone or face-to-face, so they can get to know your needs. As we’re independent, our focus is you, meaning you’ll receive impartial advice to help you decide in your own time.

Things to consider

Our independent, specialist advisers search the whole market to find the right equity release plan for you. They’ll explain all the options available and that taking a plan reduces the value of your estate and may affect any means-tested benefits you’re eligible for.

You have to get specialist advice before releasing equity; it’s the only way to do it. The initial consultation is free with no obligation to proceed. If you decide to go ahead with an equity release plan our advice fee, usually 1.99% of the amount released, subject to a minimum of £1,499, is payable only on completion.

With a lifetime mortgage, the most popular form of equity release, you’ll still own your home. As with any kind of mortgage, it’s a loan secured against your home. All equity release plans we recommend have a no negative equity guarantee, which means you’ll never owe more than the value of your home.

If you are considering equity release we recommend that you read through is equity release right for you?

More about equity release

How does equity release work?

Find out how Equity Release works and how it may help you access some of the cash tied up in your home
Learn more

Is it right for me?

Find out all of the necessary facts and information to see if it's right for you.
Learn More

Your journey

Find out how to apply for an Equity Release plan and what to expect
Learn More

Already have a plan?

Need more money or want your current plan reviewed, check out your options
Learn More