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    • Sunday Closed All Day
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      Key, Baines House,

      4 Midgery Court, Fulwood,

      Preston, PR2 9ZH

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Customer stories

Key have helped over 1 million people decide if equity release is right for them, see what some of them have to say

What's right for you

If you’re already familiar with Key Equity Release, you’ll know we believe that your retirement should be just right for you. This is why we take a personal approach to equity release.

We take the time to speak to you over the phone to understand you and your personal circumstances. We give you all the information you need to make an informed decision in your own time, and if equity release isn’t right for you, we’ll tell you.

Over the past 20 years, Key have helped thousands of people enjoy a better retirement through equity release. During that time, we’ve got to know our customers very well.

Here are some of their stories 


69, Retired

The best thing about all of this is I can have the holidays I want, the grandkids are over the moon, their pockets are never empty now. It’s just nice to wake up in the morning and not worry about anything.
Read more

Michael and Carol

64 & 63, approaching retirement

All the worries and the stresses have gone now, we can just look forward to having a nice relaxing retirement…We’re planning to go away on a couple of cruises.
Read more

It’s extremely rewarding to know we make a difference, and that customers are so willing to share their stories - and some of them are truly inspirational. From the 74-year-old skydiver to the 84-year-old globe-trotting ballroom dancer, our customers are proof that age is nothing but a number.

There are all kinds of reasons our customers opt for equity release such as going on an adventure, for home improvements, to pay off existing debt or support loved ones. Whatever the motivation, we champion the idea of helping people make their retirement dreams a reality, whether that’s healthier finances or a once-in-a-lifetime trip around the world.

Arrange advice

All of our advice is unique to you, delivered by fully-qualified equity release experts. We're authorised and regulated by the FCA and take the time to get to know you and your needs to ensure we find and recommend the right outcome for you.

Things to consider

Your specialist equity release adviser will explain:

  • You have to get advice before releasing tax-free cash from your home - please read all our information and make sure it’s right for you
  • Key Equity Release offer lifetime mortgages only, which is a loan secured against your home. It will reduce the value of your estate and may affect your entitlement to means-tested benefits
  • All of our plans meet the Equity Release Council standards and come with several protections, including the no negative equity guarantee, which means you’ll never owe more than your home’s value
  • All our equity release advice relates to our range of Key branded products only, and our fixed advice fee of £599 is only payable on completion
  • You should always think carefully before securing a loan against your home

How does equity release work?

Find out how equity release works and how it may help you access some of the tax-free cash tied up in your home

Is it right for me?

Find out all of the necessary facts and information to see if equity release is right for you.

Your journey

Find out how to apply for an equity release plan and what you can expect on your journey with us
Page last updated: Thursday 14 July 2022