We use some essential cookies to make our website work properly.
We’d also like to set additional cookies to help us improve our website, tailor marketing and provide a more personal experience.
Helping you feel sure about retirement finance
-
Improving retirements since 1998
-
1 million+ UK homeowners helped
-
Clear guidance. No pressure. Ever.
Honest | Personal | Trusted - that's Key Equity Release
Our purpose
We help UK homeowners aged 55+ make the most of what they've built to enjoy a better retirement - safely and confidently
Our why
Retirement is about more than just getting by - it's your time to live on your own terms.
-
Because you've spent a lifetime building your home - now it can help support the retirement you want
-
Because peace of mind means more - especially when planning for the future
-
Because your retirement should be lived with confidence - not compromise
Because home means more
At Key Equity Release, we believe retirement should be about enjoying what matters most - free from financial stress and full of possibility.
Your home is more than bricks and mortar. It's where memories are made and futures are planned. For over 25 years, we've helped people make the most of what they've built. This helps them live comfortably and on their own terms.
Our expertise goes beyond equity release. We also guide customers through later life mortgages and estate planning. This gives you clear, personal advice for every stage of retirement.
We know these decisions can feel daunting. That's why our guidance is always honest, straightforward, and pressure-free. We help you move forward feeling sure of your choices.
Our values: Honest | Personal | Trusted
Why people trust Key Equity Release
Big financial decisions deserve clarity and care. For over 25 years, families across the UK have turned to Key for guidance they can rely on.
With specialist experience and a promise to put your best interests first, we help people feel confident, informed, and in control of their future.
Every home has a story
Every customer we meet has their own hopes, plans, and reasons for wanting to feel more confident about retirement.
From making homes work better for the years ahead to supporting family, we've helped thousands turn their goals into reality - always through clear, personal advice.
"Key helped us feel comfortable with every step. We never felt rushed - just supported."
Paul and Emma, example customer story
What to expect from Key
When you speak to Key, you'll get straightforward guidance from people who care about helping you make confident decisions.
Honest support
We're upfront about everything - from how we work to costs involved. No jargon, no hidden catches, and no pressure. Just clear, straightforward help every step of the way.
Personal advice
Your adviser listens first, explains clearly, and only recommends what's right for you.
Trusted guidance
It's always free to explore your retirement finance options with Key. We'll keep you informed throughout and make sure you understand every step before you move forward.
Our story: 25+ years of expert advice
Since 1998, we've helped UK homeowners aged 55+ live more confidently in retirement.
1998
Founded as Home Income Gold
2001
Became Key Retirement Solutions
2004
Management buy-out and first award
2007
Expanded into estate planning, wills and LPAs
2013
Moved to new Preston HQ
2014
Rebranded to Key Retirement
2017
Acquired by Partners Group
2018-2022
Multiple national awards for advice and innovation
2022
Rebranded as Key Later Life Finance to include later life mortgages
2024
Rebranded to our specialist roots as Key Equity Release, still offering expert guidance on later life mortgages and estate planning
Our people and culture
At Key, great advice starts with people who care.
Behind every conversation, recommendation, and story is a team who put understanding first. Our culture is built on empathy, integrity and expertise - but above all, listening
"You're not just a case number. Our culture is about treating every customer like family - with patience, care, and complete honesty."
- Key Customer ExperienceTeam
Proud to give back
Every year, we support charities through fundraising and volunteering. This includes Brian House Children’s Hospice, Boathouse Youth, and Barnardo’s.
We're also a Dementia Friend, committed to supporting vulnerable customers with understanding and care.
Ready to talk?
Your home has been the heart of your life - now it could help shape the retirement you want. Speak to our UK-based expert team for clear, personal guidance that puts you in control.
Page last updated: Tuesday 11 November 2025