What we do
Key is a specialist later life finance company focusing solely on the over 55s. We provide expert advice, innovative later life mortgage and estate planning products, planning tools and personal support so you can realise your potential in later life.
What we offer
We specialise in a range of retirement products. These include:
Founded in 1998 with just six people, we were originally known as Home Income Gold and mainly offered home income plans. That was until 2001, when we started our name to Key Retirement Solutions and expanded our focus to cover all equity release advice services. A few years later in 2004, our directors bought Key from our previous owners, Countrywide.
In May 2007, after bringing in a number of new faces to our family, we launched our estate planning service to help customers focus on more than just their retirement finances, writing Wills and lasting powers of attorney.
In June 2013, Phoenix Equity Partners bought a majority stake in our parent company, Key Group. As the business continued to grow, we moved into a new head office at Baines House in Preston.
A new name and image weren’t too far away either, which came in October 2014 when we rebranded to the name of Key Retirement, reflecting the expansion of our range of services.
In August 2017, Phoenix Equity Partners sold their stake to leading global private markets firm, Partners Group creating new opportunities to consider how we build on our legacy to serve increasing numbers of customers.
Following significant hard work over the pandemic to evolve our offering while supporting customers, colleagues and partners, we rebranded to Key Later Life Finance in March 2022. This underlined the evolution of the business to provide access to a range of later life lending products including equity release, retirement interest only mortgages (RIO’s), and later life mortgages as well as estate planning and Lasting Power of Attorney services.
Every year, we come together to support a number of different charities with fundraising events and volunteer work.
Throughout 2018, we supported Brian House Children’s Hospice raising an incredible £30,000. Brian House, based in Blackpool, is a specialist unit within Trinity Hospice specialising in palliative care for children. As one of only a handful of local children’s hospices in the UK, it currently supports over 80 families.
For 2019, our chosen charities are the Boathouse Youth in Blackpool and Barnardo’s, both incredibly important children’s charities for the local area. This year, as well as donating funds raised through various charity events, we’ll also be donating our time for various projects with the charity. It’s an amazing opportunity for us to give something back to our local community.