Opening Hours

Open at 9:00am today

Opening Hours

  • Monday - Thursday

    9:00am - 8:00pm

  • Friday

    9:00am - 5:30pm

  • Saturday

    9:00am - 5:00pm

  • Sunday

    Closed All Day

Our Address

Key, Baines House,

4 Midgery Court, Fulwood,

Preston, PR2 9ZH


0808 208 4012

As a provider of equity release specialist advice, Key (formerly Key Retirement) is passionate about helping you make the most of your retirement. From releasing equity, to creating important legal documents such as your Will, our services enable you to take control of your finances - and life.

Our customers are at the heart of everything we do. We always put your needs and priorities first throughout the entire process, taking care of all the paperwork.

In short, we are retirement made simple.

Our services

Key Retirement Solutions Ltd was established in 1998, and over the years the company has gone from strength to strength. As our customer base has grown, so has our product offering. We are ambitious and dedicated to finding new products and areas of advice to help our customers to an even better retirement.

We are experts in our field, our thirst for knowledge never stops. This means we can offer customers a competitive and comprehensive range of products, all designed to ease financial burdens so you are free to enjoy life:

If you want equity release or an annuity, we’ll find the best deal from across the market. The proof is in our customer reviews – over 13,000 customers have rated us ‘excellent’ on Trustpilot, with a rating of 9.8 out of 10 (as of Oct 2018).

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We are…

Customer focussed - Relationships are key to everything we do. Your needs always come first, and we always listen to feedback. We are champions of helping our customers have a fulfilling retirement.

Supportive - We value the personal touch. We care about what we do and listen with empathy and understanding, often going above and beyond to offer exceptional service, meeting the individual needs of each of our customers.

Straightforward - We don’t use technical jargon and industry acronyms. We simply offer honest, independent, whole of market advice, explained clearly.

Honest - We are honest, true and transparent in all of our relationships. Your adviser will explain all options and alternatives to you, with no pressure or obligation to proceed. If, for example, Equity Release is not right for you, we will tell you. We don’t deliver sales pitches, just good advice.

Experts - We are highly qualified specialists. Customers trust us with their retirement finances, and over one million people have come to us for help. We take this very seriously, ensuring our teams are rigorously trained to the highest standard. We are a member of the Equity Release Council, which promotes high standards of conduct and practice in the provision of and advice on equity release.

Accessible - We can talk to you face-to-face in the comfort of your home or over the phone – it’s up to you. Whichever product you need help with, you’ll never have to leave home to speak to us.

Human - We don’t have automated telephone systems, just real people ready to take your call. Calls within office hours come straight into our UK-based call centre.


Work for Key

Key is part of the KR Group, an organisation that values people above all else, with colleagues aspiring to be one supportive family. Visit the official website to find out more about our latest career opportunities.