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Key retirement solutions enhances offering with freemans grattan holdings partnership

13 October 2011

Leading independent equity release adviser Key Retirement Solutions is delighted to announce that it has expanded its award-winning service through a strategic partnership with Freemans Grattan Holdings, one of the UKs leading mail order companies.

The deal offers Key Retirement Solutions' full range of retirement services to the over 55's in the Freemans Grattan Holdings' extensive customer base. Services include Equity Release, Annuities and Will Writing/Lasting Power of Attorney. Brands such as Freemans, Kaleidoscope, Grattan and Look Again will promote Key Retirement Solutions' broad retirement services to over 700,000 customers.

Freemans Grattan Holdings is one of the longest established mail order companies in the UK. Freemans started trading in 1905, and Grattan will reach its 100th year of trading next year, in 2012.  The company has a reputation for being the most fashionable of the major UK home shopping retailers, and is one of the leaders in the UK catalogue market.

The new partnership is being launched through a range of communications to Freemans Grattan Holdings customers, as well as being promoted through the individual brands' websites.  Dean Mirfin, Group Director, Key Retirement Solutions, said: "We are delighted to have agreed this partnership with Freemans Grattan Holdings, which is one of the UK's best-regarded and experienced mail order companies.  It has a fantastic customer base in the UK who will now have access to our retirement product range.
"We're proud to be able to play a pivotal role in providing Freemans Grattan Holdings' customers with access to our range of retirement solutions." Josie Wainwright, Financial Services Product Manager for Freemans Grattan Holdings, said: "Key Retirement Solutions' suite of products will complement and enhance our existing financial services offering. The company's experience in retirement services made sure the set up of the partnership went smoothly, and we are delighted that we can now offer this service to the customers who are over 55 in our base."

Anyone looking to release equity from their home can request an independent guide to equity release by calling 0800 915 4735 or by visiting