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Preston, PR2 9ZH


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Key hires Head of Sales: Key Direct

26 March 2019

Key, the UK’s leading independent equity release adviser, has strengthened its senior team with the appointment of Kyle Lilford as Head of Sales: Key Direct.
Kyle joins the company following a career which has seen him gain more than a decade of experience in the financial services, starting as a financial adviser, moving into estate planning and most recently he held the role of director of lending at Evolution Money, a secured loan specialist.
Throughout his time working in financial services Kyle has been responsible for advice, sales and growth of a regulated market, specifically across telephony and face to face channels.  At Key, Kyle will be responsible for managing Key Direct – the telephone advice team as well as the tied equity release advice teams which are managed on behalf of L&G and Aviva.
Will Hale, CEO, Key said; “With the equity release market growing rapidly, recently hitting the £4billion mark it is essential that we have the right people in place to continue growing with the market but most importantly so we are able to continue to provide high quality advice and customer service.
“I’d like to welcome Kyle to the team as we continue to our 2019 growth plans across the later life planning industry, we’re are only a couple of months into the year and 2019 has been an interesting year already.”
Kyle Lilford, Head of Sales: Key Direct, Key commented; “It’s a fantastic time to join the equity release sector, with the significant growth in the market and the level investment Key is putting into its advice teams I am really looking forward to hitting the ground running within this niche industry and working with fantastic tied partners.” 

Page last updated: Friday 07 June 2019