Opening Hours

Open at 9:00am on Tuesday

Opening Hours

  • Monday - Thursday

    9:00am - 8:00pm

  • Friday

    9:00am - 5:30pm

  • Saturday

    9:00am - 5:00pm

  • Sunday

    Closed All Day

Our Address

Key, Baines House,

4 Midgery Court, Fulwood,

Preston, PR2 9ZH


0808 252 9170

Record-breaking number use equity release to support family and friends in 2018*
Gifting money to family and friends is becoming increasingly popular.

Helping children or grandchildren get on the property ladder and contributing towards a deposit. Giving support to a friend struggling with debts. Looking after your own ageing parents. There’s a whole host of reasons why we might want to give financial assistance to those closest to us. And equity release is playing a significant role in helping people do just that.

In 2018, Key recorded an almost 24% rise in the number of people releasing tax-free cash from their home to assist others, compared to the previous year*1-3.

In fact, 2018 also saw the largest ever number of our customers using the value in their homes to support their family or friends*4.

But it’s not just to raise money for cash gifts or loans that’s inspiring people to take equity release.

Releasing equity to make improvements around the home or garden also saw a sizeable increase in 2018. Nearly two-thirds of those who freed up some of the cash stored in their property last year did so with it in mind*2.

And anecdotal evidence suggests that a contributing factor towards this is to let property owners stay in their family homes, alongside their friends and neighbours, for longer.

However, equity release isn’t suitable for everyone. When you speak to one of Key’s expert equity release advisers, if it isn’t right for you, we will tell you.

Like we always say, good advice is Key.

Things to consider

Our independent, specialist equity release advisers compare products from the whole of the market to find the most suitable equity release plan for you. They’ll discuss the options available to you and explain that taking an equity release plan reduces the value of your estate and may affect any means-tested benefits you’re eligible for either now or in the future.

With a lifetime mortgage, the most popular form of equity release, you’ll still own your home. It’s a loan secured against your home that is repaid when you or the last surviving applicant pass away or move into long-term care. Equity release plans we recommend have a no negative equity guarantee, which means you’ll never owe more than the value of your home.

You should always think carefully before securing a loan against your home.

You have to get expert advice before releasing equity; it’s a regulatory requirement. The initial consultation is free with no obligation to proceed. If you decide to go ahead with an equity release plan, our advice fee – usually 1.99% of the amount released, subject to a minimum of £1,499 – is payable only on completion.

*1 Key’s end of year 2017 Market Monitor
*2 Key’s end of year 2018 Market Monitor
*3 Marketing Monitor Data Full Year 2018
*4 Key’s Market Monitor 2007-2018
* Title Reference – Key’s Full Year Market Monitor Data 2009-2018

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