Opening Hours

Open until 8:00pm today

Opening Hours

  • Monday - Thursday

    9:00am - 8:00pm

  • Friday

    9:00am - 5:30pm

  • Saturday

    9:00am - 5:00pm

  • Sunday

    Closed All Day

Our Address

Key, Baines House,

4 Midgery Court, Fulwood,

Preston, PR2 9ZH


0808 252 9170

Celebrating 20 years
This year, Key is celebrating our 20th Anniversary. Founded in 1998 with just six people, the business has gone from strength to strength and is now the leading independent equity release adviser in the UK.

Over the years, Key has worked with more than 1 million people, helping customers to release equity from their property to fund a better retirement. The original six that we started with grew to over 500 and that wasn’t the only thing that multiplied. Over the years, we’ve picked up 60 awards and amassed 13,000 Trustpilot reviews, consistently retaining our ‘excellent’ 5-star rating.

Equity release is a financial product for people aged 55 to 95 which allows you to release some of the cash (equity) tied up in the value of your home. The money released, which can be spent however you like, can be taken as a single lump sum or in smaller amounts, following an initial lump sum. To release equity from your home, you need to get expert advice from a qualified equity release adviser, which is where we can help.  

We believe that good advice is key and we’re passionate about helping you make the most of your retirement. From releasing equity, to creating important legal documents such as your Will, our services enable you to take control of your finances - and life.

When we launched, the average property price in the UK was £65,221, and this has now more than trebled to £214,578*. So it’s easy to see why equity release is helping an increasing number of people to fulfil their retirement dreams and help loved ones along the way.

Here at Key, we are proud of our heritage and are looking forward to an exciting future – especially following our rebrand from Key Retirement to Key earlier this year.

*Nationwide House Price Index, Q2, 2018

You may also be interested in: Is equity release right for me?

Things to consider
Our independent, specialist advisers search the whole market to find the right equity release plan for you. They’ll explain all the options available and that taking a plan reduces the value of your estate and may affect any means-tested benefits you’re eligible for.

You have to get specialist advice before releasing equity; it’s the only way to do it. The initial consultation is free with no obligation to proceed. If you decide to go ahead with an equity release plan our advice fee, usually 1.99% of the amount released, subject to a minimum of £1,499, is payable only on completion.

With a lifetime mortgage, the most popular form of equity release, you’ll still own your home. As with any kind of mortgage, it’s a loan secured against your home. All equity release plans we recommend have a no negative equity guarantee, which means you’ll never owe more than the value of your home.

You should always think carefully before securing a loan against your home.

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