• Open at 9:00am on Monday
    • Monday - Thursday 9:00am - 8:00pm
    • Friday 9:00am - 5:30pm
    • Saturday 9:00am - 5:00pm
    • Sunday Closed All Day
    • Our Address

      Key, Baines House,

      4 Midgery Court, Fulwood,

      Preston, PR2 9ZH

  • UK FREEPHONE 0808 252 9170

What Key do

  • Key is here to help find the right later life product to meet your needs
  • We're experts in helping customers boost their retirement finances
  • We explain the benefits, risks and costs of equity release to help you make an informed decision

Who is Key?

Key is a specialist later life finance company with more than 25 years' experience, helping over 55s with tailored financial advice on a range of later life products.  Whether you want to clear existing debts, help out family, stay in the home you love or simply boost your retirement finances, our specialist advice could help you live the later life you deserve.

If you’re a homeowner aged 55 or over, we could help you release some of the tax-free cash tied up in your home. We take the time to understand you and your needs before finding and recommending the plan that suits your needs.
From answering any questions you may have, to giving you tailored advice and recommending a plan, through to your money being released, we’re with you every step of the way.

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What Key do

Our primary role is to make sure you're making the right decision. We’ll take the time to understand your unique situation and provide a recommendation based on what’s most suitable for you.

We offer our specialist products and personalised advice to help you take control of your finances. We're here to help put the life in later life.

Equity release

  • Designed to help you take control of your later life finances

  • At Key, the type of equity release we offer is a lifetime mortgage which is a loan secured against your home

  • For UK homeowners, aged 55+ with a property worth £70,000+

Later life mortgages

  • A range of mortgage options for customers in later life

  • A loan secured against your home

  • For UK homeowners aged 55+ 

Wills & LPAs

  • Safeguard your wishes so your estate is taken care of by those you trust

  • A range of options available depending on your needs 

  • Help protect your family and beneficiaries from the impact of inheritance tax

Why choose Key?

It's a regulatory requirement for anyone considering equity release to get specialist advice before taking out a plan. So why should you choose Key?

We're regulated experts

Key is regulated and a proud member of the Equity Release Council.

Trusted award-winners

We've won 80+ awards and we are rated 'Excellent' on Trustpilot with 17,000+ reviews. Making us the UK's most trusted equity-release specialist.

Highly experienced

We have over 25 years' experience. We've helped more than a million customers with tailored equity release advice. Once we've taken the time to understand your needs, we’ll have a sound idea of what the right plan is for you.

Benefits and drawbacks of equity release

If you're considering equity release, it's important you understand the product in detail. Here's some useful things to think about.


Your specialist equity release adviser will explain:

  • You can unlock cash from your home, tax-free, to help meet your needs in later life
  • You’ll always retain full ownership of your home and can stay in it for as long as you wish with a Key lifetime mortgage
  • You can choose to make reduced or no monthly repayments to suit your circumstances
  • You’ll never owe more than your home’s worth with a Key lifetime mortgage
  • You may be able to remortgage your plan in the future to release further funds or secure a better interest rate, although this isn’t guaranteed and may be subject to early repayment charges


Your equity release adviser will also outline the following important things to think about:

  • A lifetime mortgage is a loan secured against your home and subject to compound interest, meaning the amount you owe can grow quickly
  • Equity release will reduce the value of your estate and may affect your entitlement to means-tested benefits
  • Equity release may leave you with limited or no property equity remaining
  • Equity release will reduce your financial options in the future
  • A lifetime mortgage is a long-term financial product and is not designed to be fully repaid until the death or entry into long-term care of the last remaining borrower, otherwise early repayment charges may apply

Things to consider

  • All our equity release advice relates to Key lifetime mortgages only - a loan secured against your home
  • The loan, plus compound interest, is typically repaid through the sale of the property when the last remaining applicant passes away or moves into long-term care
  • Equity release is a complex product with a lifetime commitment so may not be right for everybody, and if equity release isn’t right for you, we’ll tell you
  • You should always think carefully before securing a loan against your home to repay existing debt
  • Our fixed advice fee of £1,299 is only payable on completion

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Here to help when you're ready

Now that you know more about Key and what we do, here are the next steps to explore your later life financial options.

Use our free calculator

Find out how much tax-free cash you could release from your home now with our equity release calculator

Speak to an adviser

Book an appointment with a specialist equity release adviser at a time that's good for you

Assess your options

Our later life mortgage finder helps you consider your options

Your other options

Here are some alternatives that may be more suitable for you:

Equity release costs

Here are some guides to help you understand equity release costs:

ⓘ If another product is more suitable, we'll refer you to a different adviser within Key Group who can help. If you go ahead, you'll only be charged the same £1,299 advice fee you'd pay with us, even if their fee is usually higher.


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Page last updated: Tuesday 09 January 2024