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The Equity Release Experts formally launches revealing adviser numbers

07 February 2020

6 February 2020: Following a significant period of active recruitment, Key - the UK’s largest equity release adviser – is delighted to announce that it has 97 advisers working under its whole of market brand (The Equity Release Experts) taking the total number of advisers to over 180.
The Equity Release Experts (TERE) which is launching into the market with a new website (www.equityrelease.co.uk) and marketing collateral will focus on serving those clients who express a preference for whole of market advice as well as those who approach Key via existing intermediary and corporate referral relationships. 
This is a complementary proposition to that provided under the new Key Equity Release service which offers a wide range of Key branded products with free advice. The investment made in TERE underlines the company’s strong belief in the benefits that whole of market advice can offer and the importance of choice for both customers and advisers that want to specialise in this market. 
Both propositions are underpinned by Key Group’s digital advice delivery platform that ensures consistency of advice, irrespective of the range of products available, and creates a streamlined experience for customers and advisers. TERE is currently actively looking to recruiting the right advisers, for both employed and self employed, wanting to specialise in the later life lending sector and the business has ambitious recruitment objectives across both channels.
Led by Rob Brennan (Sales Director) and Lyn Perrett (Operations Director) the recently expanded self-employed channel now has 92 advisers focused on providing fully independent, face to face advice. Supported by Key’s business development team and underpinned by the relationships the Group has with major networks and mortgage clubs, these advisers also work closely with local introducers to ensure that more customers understand the options available in the later life lending market and get access to the specialist advice they need.      

Will Hale, CEO of Key, said:
“Supporting whole of market advice and the customers’ right to choose is vitally important to allow the later life lending market to grow and reach its full potential.  Following a period of recruitment, we are delighted to announce that almost 100 highly qualified advisers are now operating under The Equity Release Experts brand.  This division combines significant experience and local knowledge with Key’s marketing and operational prowess to create a market leading proposition.”
Rob Brennan, Sales Director, said:
“At the end of last year, the team spend a significant amount of time working to find the right people to work under The Equity Release Experts brand.  We now have a national team of almost 100 advisers – one of the largest whole of market offerings in the sector – focused on servicing their clients and helping more people than ever to realise the benefits of using their housing equity.  2020 is set to be an exciting year for the industry and we are positioned to take full advantage of the opportunities it holds and will continue to look for new talent to join our team.”
For more information, please contact:
Lee Blackwell
Director of Public Relations and Public Affairs
Key Group
E-mail: [email protected]
Rachel Mann/Claudia Pearson
Key Group
01772 269363
E-mail: [email protected]
About Key

  • Part of Key Group, Key is the UK’s largest specialist equity release adviser – committed to high levels of customer service and helping ensuring people make smart sustainable choices around how they use their housing equity.
  • With over 60 industry and consumer awards under their belt, the Key team offer advice on equity release, later life mortgages and retirement interest-only products.  The company also provides support with estate planning including wills and lasting power of attorneys.
  • Key puts customers at the heart of what it does and has a score of 4.9 / 5.0 from over 15,000 scores on the independent review site, Trustpilot. 
  • Key is committed to being transparent, straightforward and helping customers find honest answers to any questions that they have as part of the process.

Page last updated: Friday 24 April 2020