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Key Retirement increases market share by 66%

03 August 2015

  • Market share up from 21% in 2010 to 35% in 2015
  • Year on year increase from 33% to 35%
  • Employee numbers increased by 150% to match ambitious growth expectations

 Key Retirement, the leading specialist provider of financial solutions to the over 55's today reveals it has grown its market share within the equity release sector by 66% in the past five years. The increase from 21% in 2010 to 35% in 2015 reflects a period of considerable investment and growth in the business. Year on year growth remains strong increasing from 33% to 35%.

To meet ambitious growth expectations Key maintained its heavy investment in its people and technology having embarked on considerable investment in infrastructure, IT and training. Employee numbers have increased 150% at the business, from 124 in 2010 to 310 today.

Dean Mirfin, technical director at Key (, said:   "Figures for the equity release sector show sustained and significant growth in the market and highlight our specialism and focus on the sector; not only through our consistently increasing market share but also our considerable part in ensuring that the overall growth of the market is maintained.

"We expect the overall market growth for the year to be over 25% against 2014 and Key is as determined as ever to be at the fore of driving that growth."

Anyone looking to release equity from their home can get Key's independent guide to equity release by calling 0800 531 6027 or visiting

Page last updated: Friday 28 September 2018