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  • Monday - Thursday

    9:00am - 8:00pm

  • Friday

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Our Address

Key, Baines House,

4 Midgery Court, Fulwood,

Preston, PR2 9ZH

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0808 252 9170

Key Retirement completes awards hat trick

12 December 2014


  • Key voted Best Overall Adviser at Equity Release Awards 2014


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Leading over-55s financial provider Key Retirement has been voted Best Overall Adviser at the Equity Release Awards 2014 for the third year running.

The latest success at the awards, which have been running since 2005, underlines the ongoing commitment to service at Key Retirement and its determination to put customers at the heart of the business.

Dean Mirfin, group director at Key www.keyadvice.co.uk), said: "The award is a testament to the hard work of the whole team at Key Retirement and our focus on ensuring we deliver the best possible service for customers and all our business partners."

Preston-based KR Group, which was founded in 1998 as an equity release specialist, has grown to be the UK's number one equity release adviser through Key Retirement and a leading innovative equity release lender through more 2 life.

KR Group is backed by leading private equity investor Phoenix Equity Partners which bought a majority stake last year for £35 million. Recent expansion has included strengthening its proposition for intermediaries in the specialist lending market with the acquisition of leading packager V Loans.

It has also secured a deal which sees it take up a majority shareholding in fixed term annuity provider Primetime Retirement, adding to its existing financial services range which includes retirement income, Wills and Lasting Powers of Attorney.