Opening Hours

Open until 8:00pm today

Opening Hours

  • Monday - Thursday

    9:00am - 8:00pm

  • Friday

    9:00am - 5:30pm

  • Saturday

    9:00am - 5:00pm

  • Sunday

    Closed All Day

Our Address

Key, Baines House,

4 Midgery Court, Fulwood,

Preston, PR2 9ZH


0808 252 9170
Whether you are writing an equity release related article or merely interested in learning more about the market our data is easy to digest and completely organic. For full equity release market data you can view and download our quarterly Market Monitor online.
Our data is free to use, but we politely request that if you do use any of our statistics you kindly link back to us as a reference.

Every quarter we combine our wealth of customer data with our experience and expertise in the equity release market, to produce our Market Monitor.
The Market Monitor uses Key’s data to reflect the market as a whole and provides the most detailed analysis of the equity release sector, including:

  • historical comparisons

  • usage trends

  • age analysis

  • regional analysis based on -

                 • plan numbers
                 • plan values
                 • property prices
If you would like to request some specific equity release data that we have not covered or have any other queries please get in touch.

These in-depth equity release statistics include analysis on particular sub-sections of data, including: demographic stats such as age and gender, stats by UK regions and reasons why those who took out a plan wanted the extra cash.  

Age & Gender

Demographic stats such as age and gender

Customer reasons

Reasons why those who took out a plan wanted the extra cash


Stats by UK regions