Opening Hours

Open at 9:00am today

Opening Hours

  • Monday - Thursday

    9:00am - 8:00pm

  • Friday

    9:00am - 5:30pm

  • Saturday

    9:00am - 5:00pm

  • Sunday

    Closed All Day

Our Address

Key, Baines House,

4 Midgery Court, Fulwood,

Preston, PR2 9ZH

UK FREEPHONE

0808 252 9170

Welcome to award-winning equity release advice

We are an independent equity release broker for the over 55s. Covering the whole of the market, we offer friendly, impartial advice on a wide range of solutions so you can live your retirement the way you want to

Equity release

Take control and secure your financial future with a tax free lump sum, or a regular income

See how

Equity release calculator

Use our free calculator and see how much retirement wealth could be reserved in your home

Calculate Now

Other products we offer

Annuities

Find out which retirement option will make your pension pot work hardest for you

Learn more

Wills and LPAs

Planning ensure your wishes are carried out throughout your lifetime and beyond

Learn more

Mortgages for over 55s

Secure a simple hassle-free mortgage, whether you're in or approaching retirement

Learn more

We've helped over 1 million people decide if equity release is right for them

Hear what our customers have to say...

John

69, Retired

"The best thing about all of this is I can have the holidays I want, the grandkids are over the moon, their pockets are never empty now. It’s just nice to wake up in the morning and not worry about anything."‚Äč

Read more

Michael and Carol

64 & 63, approaching retirement

"All the worries and the stresses have gone now, we can just look forward to having a nice relaxing retirement…We’re planning to go away on a couple of cruises."

Read more
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Arrange advice

Arrange advice

Speak to one of our expert equity release advisers over the phone or face-to-face, so they can get to know your needs. As we're independent, our focus is you, meaning you'll receive impartial advice to help you decide in your own time.

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Our customers rated us excellent at 9.7 of 10

Based on 14,765

Katie F

Thank you to Richard Judd and Carly Atkinson , who made the whole process quick and straight...

Mr David Wilkins

Excellent service provided by Paul Smiley and the support team together with those at Pure...

Janet Mary Sawyer

So easy to do, was explained very well, and NO pressure to complete.

John

Can not recommend there advisor highly enough everything was explained clearly the service was...

David and Judy Bevan

Very good service indeed. Our advisor, Stephen Francis, was excellent and led us through every...

You're in safe hands

100+

Qualified equity release advisers

1,000+

Face to face advice sessions a month

10,000+

5 star reviews on Trustpilot

If you're thinking of releasing equity

Then good advice is Key

If you are considering equity release we recommend that you read through is equity release right for you?
Download your free
Download your free

Equity Release Guide

Get all the facts about equity release and see if it's something you wish to consider
  • Customer testimonials 
  • Get answers to those all important questions.
  • Explore the different plans available and see which one suits you